Birra Moretti Case Study

Over the last few years Theme Traders have been lucky enough to work alongside Agency Space in building bespoke bars and experiential events for Birra Moretti, the premium authentic Italian lager, at numerous festivals. Big Feastival, Festival No 6, Goodwood Revival and Summer Nights; we have worked on numerous sites, dressing existing festival marquees, building small pop-up bars or constructing full scale tiered structures to offer expert bespoke bar solutions Last year we took things to a new level at London’s largest music festival, British Summer Time (BST), with an extensive 30m wide double-storey bar structure. This structure featured two fully functioning bars with mezzanine levels for a fabulous view of the festival site, as well as space for a unique immersive experience inviting guests to journey through a multisensory representation of Italy during ‘Open House’ days.

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