Kopparberg Happenings

Kopparberg Happenings

Theme Traders produced an experiential roadshow across three locations by transforming a 7.5 tonne lorry into a pop-up unique event experience for Kopparberg’s social media competition winners. Manifest agency commisioned Theme Traders to provide a branded truck which stopped at central locations in each city and created a stir for consumers who spotted it as it made its way towards into position.

Once in situ, the sides opened to reveal our take on an urban forest bar as part of Kopparberg’s summer campaign. Complete with a custom made bar, printed walls and chill-out seating the forest bar took on a different look and feel at each location in order to showcase the summer festival spirit and the new drinks flavour launching that year.