This time around, Theme Traders offered event professionals the unique opportunity to win a place at this truly unique and intimate event via a social media led competition.
As always the idea was to surprise and delight guests as we delivered a complete and entirely immersive experience, led by actors, in the space of a few hours.
Theme Traders welcomed event profs to think INSIDE the box! Our ‘chosen ones’ were collected from their offices by a group of boxologists and taken on a magical mystery tour or self-discovery to a holiday in The Box. Laden with suitcases and snacks for the journey, the chosen ones were treated to everything they needed for their journey courtesy of The Boxologist Movement. Their boxologist guides could barely contain their excitement as they escorted them past commuters, with some colourful characters surprising them along the way, on the rush hour tube to a minibus and, ultimately, The Box which would be their holiday retreat for the evening.
With a constant supply of chilled alcoholic refreshments (it is the belief of the boxologists that inBOXication can free the mind and body…a prerequisite for any Party in a Box), guests were bombarded with a high octane sensory explosion. Experiences included a human Zoltar, a human target crazy golf silent rave, a visit from that lout Punch and his girlfriend Judy, Bhangra Bingo, a comedic alternative to crabbing, and a marvellously mad Box Master compere who hosted them throughout. This was British seaside holiday nostalgia with an adult twist.
For the entirety of the event, guests remained inside the box which moved and twisted to reveal new doors and secret hatches that, in turn, provided access to a series of surreal surprises to even include an authentic onslaught of seagulls along with a bit of British summertime rain. Traditional fish and chips were fed through a hatch from The Box’s kiosk along with a further surprise of ice cream in the guest’s favourite flavours obtained prior to the event.
After a confetti charged finale and a performance from the beach band, it was sadly time to leave the box and return to the humdrum of normal life. As guest’s departed they were each handed a stick of rock and the Boxology manifesto to take away with them: a revolution into free minds and fantastical experiences with a new brand of parties, where the possibilities are endless and perfectly packaged…in a box!
Theme Traders’ Secret Parties and Party In a Box are both concepts available on a bespoke basis whether it’s for a corporate party, a consumer-led activation or launch, or as a party-within-a-party style experiential installation.