Uber’s Popup Ice Cream Parlour

As part of Uber’s publicity driven ice cream delivery stunt, Theme Traders was briefed to design and install a nostalgic 1950’s style ice cream parlour.

In the early hours in Shoreditch, and in the pouring rain, themetraders production crew erected a marquee (a last minute addition due to weather conditions,) laid temporary flooring, built a branded ice cream counter and installed diner inspired furniture.  Using free ice cream sampling as a draw, consumers were encouraged to share their experience with Uber via social media

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